One of the most trusted international research firms has joined the growing family of Swimming Canada partners. A world leader in brand optimization, consumer research and sponsorship valuation, IMI will begin providing Swimming Canada and its partners with valuable consulting to maximize their opportunities.

“Swimming Canada has always been able to sell with passion, now we add sophisticated research numbers to that emotional pitch,” says Swimming Canada Director, Marketing Chris Wilson. “That makes it even more powerful and more valuable for all of our partners. Having someone like Don Mayo and IMI International working with us immediately takes us to the next level of professional partnership servicing.”

Don Mayo, Global Managing Partner of IMI says that the Swimming Canada relationship is more than just business to IMI.

“Being involved with something that Canadians truly care about and are passionate about feels like very important work to us,” says Mayo. “We have been involved with lots of professional sport properties for years, but to work closely with a brand like Swimming Canada is unique; and the numbers we saw for swimming post-Rio were also really exciting.”